Nike Air Woman

Nike Air Woman
39.4 x 33 cm / 15.5 x 13 in, framed
Pen on paper
2022
Nike Air Woman
1/3
  • Nike Air Woman
  • Nike Air Woman
  • Nike Air Woman
  • Nike Air Woman
  • Nike Air Woman
  • Nike Air Woman

In 1978, Nike ran the first series of ads featuring women on the back cover of Runner’s World magazine. In the early 1980s, Nike focused on highlighting and ...

Words by Bella

Nike Air Woman

Words by Bella

In 1978, Nike ran the first series of ads featuring women on the back cover of Runner’s World magazine. In the early 1980s, Nike focused on highlighting and honoring women once the International Olympic Committee voted to include a Women’s Marathon in the 1984 Summer Olympics, resulting in Joan Benoit Samuelson’s historic and groundbreaking victory – a moment that forever changed the creative vision for athletic brands like Nike. The new surge of interest in female designed sneakers resulted in Nike’s iconic Air Force III print advertisement: “Who Said Woman Was Not Meant To Fly."