The Plaza Matchbook Original

Opened in 1907 at the corner of Fifth Avenue and Central Park South, the Plaza was built to be the most luxurious hotel in the world, and honestly, it lived up to the hype. Designed in a French Renaissance château style, it instantly became a symbol of elegance and old-money grandeur. Over the decades, it’s hosted presidents, royalty, movie stars, and you in your dreams.

Designed to make you feel like you're either in a dream or someone else's glamorous past life. The kind of place you stumble into thinking you’re hot shit and realising you’re small fry and you need one more martini to convince you it’s worth the price.

The Plaza doesn’t whisper luxury—it shouts it, unapologetically, in French limestone and chandeliers. It’s over the top. It’s ridiculous. It’s perfect. And somehow, but it’s never lost that gilded, cinematic magic.

It still matters. Because in a city that forgets fast, the Plaza remembers.