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Principle of Forgettery, Tier ①

Principle of Forgettery, Tier ①

Available to purchase: June 24

Regular price $570.00 USD
Regular price Sale price $570.00 USD
Sale Sold
Shipping calculated at checkout.
Print information is not available.

- 30 x 22 in (76 x 56 cm)
- Edition of 60
- Giclée print on Hahnemühle German Etching

It's Alan Watts' words that remind us nature has mercifully arranged the principles of forgettery as well as memory. I would argue there is a difference between collecting and hoarding. There's a talent in knowing when to remember, what to remember, and when it is to our natural advantage to let go and forget. I like the idea of collecting others' memories in a physical way.

It becomes both an act and a skill to curate as we collect. Holding something tangible is an entirely different experience from seeing it online, just as loving someone in the flesh is. In Tokyo, this was an interesting experiment. The Japanese are excellent collectors, excellent curators, interested in references and even more in improving upon what they’ve collected. The influences of China upon Japan were lessons to me. Today's most iconic Japanese architecture, food, and activities often originate in China but were obsessed over and finessed by the Japanese for centuries to create what we know and love as Japanese culture today. With the influence of American fashion in Tokyo, it’s often remarked as the best American vintage shopping in the world; the denim game has been taken to new heights. Entire bookstores are dedicated to French Nouvelle Vague. The Japanese pay homage to the history of an object, showing delicate respect in their way of bringing the past into today, which happens to be my favorite pastime.

I collected while I explored Tokyo, intrigued by the years that had touched some of these papers, and their presentation and preservation as if they were birth certificates of a beloved ancestor. The respect these materials harbored only tempted me to pay my own. To the places visited, the local Don Katsu lunch spot that blew my mind and my palate, day after day. Included is their napkin, as everything in Tokyo, is customized and designed with care. There is no apparent generic supplier for small, one-off restaurants; they're all about custom everything - “the details!” I repeat. I give it my respect, layered into this collage, as a way to remember the small details that the Japanese refuse to overlook.


We aim to ship all artwork within 2 weeks of purchase, however this can change depending on the size of the drop. We're a small team and this whole process is done by hand. We'll let you know if there are any major delays.

Shipping & Returns

US shipping
We ship artwork from New York City via UPS and will be insured for its full value. We'll email you a tracking number once your piece has been dispatched. 

Australia/NZ shipping
We ship Australian and New Zealand orders from Burleigh Heads through AusPost. We'll email you a tracking number once your piece has been dispatched. 

Everywhere else
We ship artwork worldwide via UPS or DHL. We do not collect duties on your behalf. Some countries collect additional taxes and import duties when the piece lands in your country.

We do not offer exchanges or returns for artwork. Due to the custom nature of the work, all purchases are final sale. If for some reason you are unsatisfied with your purchase, please contact hello@bella.gold and we’ll be sure to help you out.


This limited-edition print is embossed and hand-numbered. Every piece comes with an official Certificate of Authenticity printed by Bella's studio.

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